About Us

Our Story

Link UP cultivates social change by pioneering a new way to volunteer in the community.

We started locally in Battersea, connecting people with skills to local causes. From the beginning, our idea was simple: charities do vital work but don’t always have access to the specialist skills they need. We believe they should be able to access the right expertise, at the right time, to help them grow and make an even bigger impact.

Our co-founders had both worked in the charity sector and experienced volunteering first-hand. They set out to build something that truly works for both charities and volunteers.

Our aim is to bring together socially-minded people and organisations to create meaningful change across London. We launched in Battersea in 2016, expanded into Wandsworth in 2017 and Lambeth in 2018. During the Covid-19 pandemic, we moved our service online, opening up support to organisations across all London boroughs.

All of our opportunities are designed to fit around busy lives, with each match carefully shaped to meet the needs of both the organisation and the Skilled Volunteer.

In 2025, we reached an exciting milestone as we transitioned from a Community Interest Company into a registered charity –  allowing us to grow our impact and support even more organisations across London.

All previous company financial information can be found on Companies House under Link UP London CIC.

What organisations and volunteers say

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THE PROBLEM

Communities are increasingly disconnected and struggle to make use of local skills and resources to overcome their distinct challenges.

THE SOLUTION

Link UP connects highly skilled professionals with meaningful opportunities that strengthen individuals, organisations and communities and foster connection.

Where to find us

We are working across London

We support local charities, social enterprises and community groups in: City of London, Barking and Dagenham, Barnet, Bexley, Brent, Bromley, Camden, Croydon, Ealing, Enfield, Greenwich, Hackney, Hammersmith and Fulham, Haringey, Harrow, Havering, Hillingdon, Hounslow, Islington, Kensington and Chelsea, Kingston upon Thames, Lambeth, Lewisham, Merton, Newham, Redbridge, Richmond upon Thames, Southwark, Sutton, Tower Hamlets, Waltham Forest, Wandsworth, Westminster.

Our Values

Connection

Community

Capacity

Creativity

Change

What is Link UP Skilled Volunteering?

Many people are looking for a way to ‘give back’, however they are busy and can’t find a volunteering role that fits their lives. Our Skilled Volunteering programme offers people an opportunity to use their professional skills to support the capacity development of Social Good Organisations (SGOs) on short-term, structured projects with flexible time commitments.

Our projects are not designed to mobilise front-line volunteers, but rather build capacity of organisations, so they can do their work better and reach more people in their communities. The types of skills needed by SGO’s are wide-ranging, and include: Marketing, HR, Finance, Strategy, Legal, Governance, Organisational Development, IT, and much more.

Why are SGOs important?

While individuals make up the community, Social Good Organisations (SGOs) are the bed-rock of our community. They are based here, have in-depth knowledge of the issues we are facing and offer support, advice and much needed services to local people. These organisations, which often fill gaps and innovate approaches, hugely support communities to be stronger and more vibrant and provide residents a voice along with valuable support services.

At Link UP, we support these organisations to access high quality industry expertise in areas that support their ability to do their work better and have a greater impact. Our goal is to create authentic connections, underpinned by genuine relationships that open new and exciting possibilities for a stronger community.

Our Team

Kim Perlow

Founder & CEO

Sophia Mobbs

Head of Skilled Volunteering

Julia Gregory

Events & Outreach Manager

Akash Khosla

Skilled Volunteering Programme Manager

Sarah Wilson

Digital Marketing & Communications Manager

Nicolle Brooks

Head of Corporate Partnerships.

Tazkia Sarwar

Skilled Volunteering Programme Officer

Kate Connolly

Corporate Programme Manager

Trustees

Nancy Saichin

Strategy & Marketing

Susan Cummings

Legal

Christina Best

Human Resources

Ian Dyson

Partnership Development

Simon Shimmens

Chair of Trustees

Advisory Board members

Dagmar Ulrich

Gareth Dixon

Lalit Kalra

Harriet Dodd

Richard Clissold-Vasey