Rebranding Advice

Who we're looking for: We are looking for a volunteer with experience in building brands. 

Project brief: Breakfast Clubs Against Racism are going through a rebrand to more clearly convey what they do as an organisation. They are shifting emphasis away from their anti-racism breakfast clubs and onto their workshops. As a result, their current brand is confusing to potential clients and partners, so they are looking for a new brand that will scale with their services. They would like a Skilled Volunteer to help choose a new name for their organisation and develop their brand guidelines, all in line with their mission and values. 

Who you'll be supporting: Southwark-based Breakfast Clubs Against Racism are a non-profit combatting racism through a series of breakfast clubs and anti-racism workshops for young people. Their workshops lead students through a series of sessions, educating them on institutional, systemic, and historical racism in Britain. They focus on helping young people recognize and challenge racism, whilst providing vital self-confidence skills to create new leaders needed in the next generation.

If you have already registered to our services, or if you have any questions about the role, contact hello@linkuplondon.org directly.