Crisis Comms 101

‘Crisis Comms 101: How to Protect Your Charity’s Reputation When Things Go Wrong’

Crisis communications might sound like something only big corporates need, but for charities, reputation is everything. In today’s climate of public scrutiny, social media storms, and rising employee activism, even small organisations can find themselves in the headlines. This session will introduce the basics of crisis comms through real-world charity examples and offer simple tips for how to spot risk early, respond calmly, and keep your most important audiences informed.

Event overview

Join Ellie for an insightful and practical session, where you’ll gain:

• A better understanding of why crisis comms matters for charities of all sizes
• An overview of common reputational risks in the sector and where they come from
• A basic framework to help you think through your response
• Simple tips for what to say (and what not to) in the early stages of a crisis

In an ever-evolving world, this session will help you stay calm, respond with confidence and, as always, there’ll be time for your questions too.

Watch the recording for this Lunch & Learn above

“Ellie was very knowledgeable on this topic and gave such great examples to explain each point” Janki, Lunch & Learn attendee

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About Ellie

Ellie Scott is an Associate Director of Reputation, Crisis & Issues at Freuds, specialising in crisis management and prevention. She has 11 years’ experience working across global brands, government departments, NGOs, charities, and high-profile individuals. At Freuds, she works in the crisis and media teams, providing crisis and issues response, preparedness and training, as well as media and presentation coaching.