Data Protection and Digital Marketing

Data Protection and Digital Marketing – What you really need to know (and how to implement it)

Attend this session to learn about the key data protection issues that small charities and community groups should be aware of, and how to address them in a practical way.

Using a case study, Bridget will focus in particular on how to use personal data in digital marketing campaigns, including fundraising.

By attending this interactive session you will:

• Gain a practical understanding of key data protection issues, enabling you to “issue spot” and determine your key priorities, without getting swamped by data protection.
• Learn about the ‘dos and don’ts’ of using personal data for digital marketing. This discussion will be based on a case study, and you will take away practical tips (including a short ‘to do’ list).
• Receive a downloadable document, summarising the presentation and including links to useful templates and resources provided by the ICO.

Watch the recording for this Lunch & Learn above

“Bridget really understood the needs of small charities around data and was so generous in how she shared that knowledge. ” Nada, Lunch & Learn attendee

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About Bridget

For over 20 years, Bridget’s legal practice focused exclusively on data protection, information governance, and cybersecurity. She has advised organisations of all sizes on managing the risks of emerging technologies, developing effective privacy governance programmes, handling cybersecurity incidents, and navigating regulatory enforcement. Bridget established the UK data protection practice at Hunton Andrews Kurth and served as London Office Managing Partner. Recognised as a ‘Leading Individual’ for data protection by Chambers for more than 15 years, she has retired from legal practice and now provides strategic data governance and cybersecurity advice to senior executives in companies and charities, helping them manage data protection risk in a practical and effective way.

Bridget is editor of the specialist journal Privacy & Data Protection and contributes to several texts on data protection. btreacy@tamarilloconsulting.co.uk