Efficient Digital Marketing: you don’t need to be everywhere!
One of the biggest issues with digital marketing is that there are so many channels and outlets, and there’s a bunch of marketers for each one telling you that their particular channel is the best. But how do you know that? What makes it the best? And if you have a large target audience, does that mean you should be on every platform?
In this session Gus will be discussing how to pick the right platform, create compelling content, engage your audience, and get more leads – essentially, getting you in front of more fundraisers, donors, and supporters.
Attendees will leave with a better understanding of how to maximise your time on marketing, and how to make your output efficient so your audience isn’t given ‘choice paralysis’. Ultimately, you will learn that you don’t need to be on every social media channel, try every marketing platform, follow the latest fad, or live in hope of reaching your potential audience – and a lot of the good stuff can be done for free!
Note: this is the first part of 2 sessions Gus is holding on the topic of Digital Marketing. You can sign up for part 2, ‘Efficient Content Marketing Strategy: get your audience to take action’ taking place on 12th July, via the sign up button below too.
Gus Bhandal has over 25 years of marketing experience, gained at some of the world’s largest organisations, and also has loads of letters after his name thanks to his extensive marketing education. Gus is the founder of The M Guru (the M stands for marketing) – a digital marketing agency helping organisations with social media training and marketing strategies.
Earlier this year, he was also named in a list of the Top 100 Marketing Trailblazers, as well as being number 22 in the Top 30 Marketing Inspiration list alongside world-renowned marketers like Rory Sutherland, Ann Handley, Mark Schaefer, and Seth Godin.