How a clear verbal identity can strengthen your message and bring in more supporters

‘How a clear verbal identity can strengthen your message and bring in more supporters’

How you speak to your audience holds significant importance; it can build trust, clarity, and respect, ultimately differentiating your organisation from others. In our upcoming Lunch & Learn focusing on tone of voice, Creative Copywriter, Mel, highlights the importance of having a clear verbal identity, and how using a consistently “human” brand voice can help you stand out. 

During this interactive session Mel will give you a better understanding of how a consistent, clear verbal identity can strengthen your supporters’ loyalty to your cause. Helping you to: 

• Establish a compelling and compassionate tone   
• Connect emotionally with your audience
• Differentiate your charity in a crowded space
• Craft transparent and effective messaging  

Mel will send you off with tips and tricks to find and use your own verbal identity.  There will also be plenty time to ask questions.

Find your verbal identity at this fun interactive session! 

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About Mel  

Mel Barfield is a Creative Copywriter specialising in short copy, naming projects, and brand writing. In 2021, she broke free after decades in local government purgatory.   

Married with two daughters, Mel lives in rural Northamptonshire, too far away from the sea. Her mechanical keyboard is an extension of her being, making up 32% of her personality and 100% of her income. When she’s not writing snappy copy for clients, Mel dreams of skiing and all the melty cheese that goes with it. 

Mel is also Features Writer for Freelance Magazine.