BarBrusa Social
How TikTok can work for you in 2025
Taking on yet another social platform such as TikTok can feel tough. Sure, the opportunities are there buuuut… it can be confusing and time consuming. Might even have to sing and dance (you don’t). TikTok’s where it’s at right now and it’s time to embrace this exciting new opportunity.
Event Overview
As the fastest growing social platform on the planet, TikTok is no longer ’just for the kids’ so the sooner you jump in the better. And, far from being a saturated market – unlike its social bedfellows Facebook, Instagram and X – TikTok is just getting started. So,
– What is TikTok in 2025 and what’s in it for your organisation?
– Who is doing a good job?
– What kind of content can you make?
– What are the do’s and don’ts?
In this session, Penny will walk you through the essentials of using TikTok to drive growth for your charity. You’ll learn how to effectively set yourself up for success and create content that engages and resonates with your audience. Key takeaways include:
– How to set goals for TikTok
– What kind of content works on TikTok
– What a good content rotation looks like
– How to use SEO for discoverability
Penny will also be sharing a downloadable document of content prompts as well as leaving plenty time for all your burning questions.
Can TikTok work for you in 2025? Press play above to find out.
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About Penny
Penny @BarBrusa_Social helps lifestyle brands create engaging TikTok content that drives revenue. With over six years of experience in content, design, and social media, she has coached hundreds of business owners through private sessions and her popular “WOT the TOK” course. Penny’s goal is to equip you with the skills and confidence to produce effective content quickly, so you can grow your brand, reach new audiences, and have fun along the way.

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