How to Get Into the News

Jamsheda Young
Tue 26 Sept 23 - 12:00 - 13:00

Jamsheda Young


‘How to Get Into the News’

The jargon-free guide to getting your organisation news coverage – get the lowdown from a real journalist and newsroom editor about what they’re looking for.

Organisations which get news coverage increase their visibility in a very targeted way: they are seen as responding to real challenges and issues in society, and reach wider audiences. The news is a very powerful medium for getting messages across and for framing discussions about important social issues in public life. Our next Lunch & Learn with trailblazing journalist Jamsheda Young can help!

Most comms experts are not journalists with newsroom experience. They do not have the real-world experience of deciding which stories get into a news bulletin, and how stories are covered – but Jamsheda does.

In her interactive session, Jamsheda will cover:

  • How news editors think and work
  • The difference between publicity/PR and news
  • What kind of material newsrooms need How to keep your organisation in the news

Attendees will leave with:

  • How to tailor their stories for a news audience
  • A better understanding of journalism and how editors think and work
  • Tips and tricks to implement straight away around when and how to approach news organisations for coverage
  • The value of news coverage for their organisation

In this packed hour Jamsheda will share her experience and give real examples of the times when she brought even the smallest of charities to national and global attention.

There will be an opportunity to ask questions


About Jamsheda

Jamsheda is a trailblazing international journalist, the first Muslim woman of colour to serve as assistant editor in the BBC’s global TV newsroom. Born in Bangladesh, she spent her childhood in the UK and Egypt, while her career has taken her all over the world, including Germany, Afghanistan, Singapore and the United States. She was at the forefront of the BBC newsroom’s transition to a digital-first operation, and is passionate about advocating for true diversity and inclusion in the media. She recently left the BBC after more than 20 years and has been a journalist for nearly 30 years, beginning her career in local radio in the West Midlands.

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