How to use Instagram Reels to grow your charity’s reach

Kirsty Raper
Tues 28 Mar 23 - 12:00 - 13:00

Kirsty Raper


This interactive session will give you and your teams practical steps for building a story.

Since Instagram rolled out its short form video format in 2020, Reels have become one of the most powerful ways to put you in front of new eyes on the platform. The days of simply posting beautiful photos and growing your account that way are long gone. In 2023 if you’re not making video content for your charity it’s going to be very hard to grow your reach and profile.

The charities that are making the most of Reels are the ones that have mastered filming and editing techniques but also, crucially, have a clear video strategy to help achieve their goals. Whether those are reaching more of the people they support, a growth in donations and volunteers or more corporate partnership relationships.

At Reels Rockstars, Kirsty has trained over one thousand accounts in how to use Instagram Reels both via in-person workshops and online courses. Kirsty will be sharing all her top reels tips and advice with you.


About Kirsty:

Kirsty is a digital marketing specialist who helps brands and accounts in the homes and garden space to use Instagram more creatively (and efficiently!) to grow their business.

With over 10 years in PR and communications she set up Rebuildagram when the pandemic hit, to help small businesses pivot to using digital marketing.  She is a huge fan of Reels as they are one of the most powerful ways to reach new people in the increasingly crowded and competitive space that is Instagram.  You can find out more about how she works on her website here or follow her over on Instagram here. 


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