Photography for Visual Storytelling

‘Photography for Visual Storytelling: Learn the Secrets to Capturing Your Charity’s Story’

Many charities and small businesses lean heavily on what are obviously stock images, which whilst looking bright and glossy, have a lack of authenticity.  Carefully crafted photos which capture real emotion and experiences, and real faces, not models will be so much more effective in engaging your audience.  Think of branding photography as visual storytelling – communicating to your audience who you are and what you do.

Event outline:

You may not have the budget for a professional photographer but Alex will share with you her hints and tips for building a rich, varied library of images that you can use for all purposes.  Alex’s previous Lunch and Learn taught you how to make the most of your Smartphone.  Now she’ll share with you how to use photography for visual storytelling, with your brand as the main character.  Alex will show you ways of capturing real emotion; the composition of your photos, which is so important in guiding your viewer to focus on what you consider important; environmental photos, showing your team members at work; original headshots that really stand out, and how little details can both spark interest and be a source of information.

Watch the recording for this Lunch & Learn above

“This session has given me loads of inspiration on how to tell our charity’s story visually, both in terms of how things are traditionally done, as well as cool and unique ideas to make our photos stand out.” George, Lunch & Learn attendee

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Bio:

Alex Vanotti is a Wandsworth based photographer and mother of two.  She takes huge pride in her ability to deliver joyful and natural photographs for any occasion, from family photo shoots to corporate events. Clients repeatedly praise Alex for her patience and sense of fun.

Prior to photography, Alex spent 20 years as a broadcast journalist in the BBC Newsroom, and covered everything from court cases to elections to terror attacks to royal weddings (and jubilees… and funerals… and coronations…)  It was here that she learnt the craft of storytelling through images, a skill which is invaluable in the world of photography.

Alex also runs an Instagram blog @thewandsworthphotographer, a shout out and thank you to all the heroes (charities, volunteers and individuals) in the borough.  She is always on the look out for more local heroes to interview so please step forward if you are willing or if you can think of a great interviewee!

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Alex hosted another engaging Lunch & Learn on smartphone photograph. Catch the session here.