‘Why LinkedIn should be at the centre of your digital marketing strategy’

‘Why LinkedIn should be at the centre of your digital marketing strategy’ 

Since the advent of social media, the ability to reach your ideal clients efficiently has become a lot more disparate.  Not only is it harder to pigeon-hole our ideal clients, now they could be on any channel, so we have to create a strategy that is universal.

However, LinkedIn has just blasted through the ‘billion members’ milestone, making it one of the biggest social media platforms.  When we take into account that it’s focused on business relationships, it’s a must for charities to leverage this platform, and make it a key part of your digital marketing strategy.

In this session, Gus will show us advanced strategies to make LinkedIn work for charity leaders, and how this dovetails into a wider programme of digital delivery to attract donors, partners, stakeholders and supporters to support our cause.

There will be time to ask Gus questions at the end.

Sign up below

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About Gus

Gus is a social media specialist, a highly experienced marketing strategist, and founder of the digital marketing agency ‘The M Guru’.  Gus has been in marketing since the late 90s and has seen a LOT of changes in the world of marketing, such as multi-channel advertising campaigns, the advent of social media, and the rapid rise of AI.  In particular, Gus has worked on LinkedIn marketing campaigns for a number of years and helped literally thousands of organisations to utilise and grow on the platform.