MATCHED – Google Ads and Analytics Advice

Who We Are Looking For: 

Clothing Collective is seeking a Skilled Volunteer with expertise in Google Ads, Google Analytics, and conversion tracking. The organisation currently runs targeted ad campaigns to reach and engage potential supporters and fundraisers, but some tracking elements are not functioning correctly. The volunteer will be asked to audit, fix, and optimise tracking to ensure that campaign performance can be measured accurately. 

Project Brief: 

Who You’ll Be Supporting: 

Clothing Collective provides clothing to those in need. They provide Charity Shop gift vouchers which are distributed via carefully chosen Charity Partners, who distribute the clothing vouchers to those most in need. The beneficiary can then take the voucher to a participating charity shop to choose clothing to suit them. In turn this provides funds for local partner charities too, helping them to carry on their work, caring for vulnerable members of our community.

Your impact: 

This volunteer role will empower Clothing Collective to make evidence-based improvements to its digital marketing strategy, ensuring that every advertising pound delivers maximum social impact. Improved conversion tracking will help the charity reach more supporters, increase fundraising efficiency, and expand its capacity to support people experiencing clothing poverty.

Please note: This project has an estimated time commitment of 2 hours per week for 2 months, totalling around 16 hours. All Link UP London Skilled Volunteering Projects are designed to work flexibly around the schedule of the Skilled Volunteer. This time commitment can be agreed and spread over a time frame that works for both the Skilled Volunteer and the SGO they are supporting.