Market Research (Product Marketing)

Who we’re looking for: For this project we’re looking for Marketeers with experience of product marketing and researching user needs.

Project brief: The Institute of Imagination are looking for support in how their product, ‘the imagination box’, can better serve their beneficiaries/users. They would also like more understanding of the STEAM market and how it can serve marginalised young people better. By identifying the needs, wants and demands of children aged between 5-9 and their families and marketing policies, practices and strategies of competitors they hope to find new opportunities for the organisation to extend its reach and impact!

Who you’ll be supporting: The Institute of Imagination (iOi) is a charity set up to champion the power of imagination. They design and deliver creative learning experiences through programmes, platforms and products and across the arts, sciences and digital technologies. They do this using a unique seven step circular method called ‘The iOi Experience’ combined with a blended learning approach using in-person workshops and live broadcasts as well as imagination tools and products. These empower children today to engage in building a just, fair, sustainable world tomorrow.