MATCHED – Publicity Campaign

Who we’re looking for: We are looking for a volunteer with experience planning and implementing successful marketing campaigns.

Project brief: Read Easy Lambeth are looking to raise awareness of their work in order to reach more people in need, engage with new prospective referral agencies, and attract volunteers. They would like a Skilled Volunteer to help them build a publicity campaign to achieve these goals. The volunteer will work with them to develop the key messaging and materials for the campaign, as well as advise on the best channels to share this information to reach their target audiences. They hope the learnings from this campaign will provide them with a template for similar campaigns in the future.

Who you’ll be supporting: Read Easy Lambeth provides free one-to-one coaching for adults who struggle to read. They work to transform the lives of adults who struggle with reading, harnessing the initiative, energy, skills and experience of dedicated volunteers. Their goal is for all adults in the UK to have the literacy skills they need to fulfil their potential and live life to the full.