Matched – Social Media Strategy

Read Easy Ealing wants to improve its presence on LinkedIn, Instagram and TikTok to better connect with adults who struggle to read, volunteer coaches, and referral agencies. The volunteer will create a clear, audience-focused social media strategy that the Publicity Coordinator can manage, helping the charity reach more readers, volunteers, and referral partners.

• Review existing social media activity and audience engagement.
• Identify target audiences and craft effective messaging for each.
• Develop a practical social media strategy and content plan.
• Recommend processes and tools to maintain social media presence moving forward.

This role will enable Read Easy Ealing to reach more adults in need, recruit new volunteer coaches, and strengthen local partnerships, helping the charity maximise its life-changing impact across the borough.