Communicating NaariSamatā’s Mission on Social
Sara & NaariSamatā
Committed to building a better world
NaariSamatā is a charity dedicated to working on the safety of women, children and underprivileged marginalised communities. They tackle important issues such as rape prevention by teaching young people about equality and respect and are committed to helping empower women.
Reaching a wider audience for their cause
NaariSamatā were looking for support from a social media strategist who could formalise their social media output in a manageable way for the organisations small, but dedicated, team. In particular, the organisation wanted to build a campaign into the strategy driving awareness and donations. With a global audience, there was a need for those engaging to feel they are part of a movement.
Digital Marketing Manager with a desire to help others achieve
Skilled Volunteer Sara was perfect for the position. Sara’s current role in development and management of digital media alongside her previous digital and fundraising experience meant she had significant skills and knowledge to bring to the Project. Her passion for honest and effective communication and a genuine desire to grow her knowledge and skills to help others achieve, left us in no doubt that Sara would be the perfect match!
Communicating NaariSamatā’s purpose across social platforms
Using her professional skills, Sara looked at NaariSamatā as an organisation including their values and objectives. Sara then went onto build a social media strategy, specifically looking at audience, social goals, and how their messaging reflects the organisation's purpose.
The end result was Sara brought consistency, gave clarity and focus, and created a strategy that will help NaariSamatā fulfil their objective of building awareness to their global audience, in a way that will not only be professional and deliver brand recognition across social platforms, but will create engagement and the feeling of being part of a movement. Anita from NaariSamata said “The Social Media Strategy gave us a focus and harmony to our social media posts, and this makes our social media look and feel a lot more professional.”
NaariSamatā considers “This is a fantastic resource that is so beneficial for small charities like ours who cannot afford paid professional help, especially when we are a new charity”.
A sense of professional and personal achievement and fulfilment
It’s not only NaariSamata who have benefitted from the Project, Sara has grown professionally and personally too commenting; “Volunteering with Naarisamata through Linkup London has been great for me in both a personal and professional sense. This project allowed me to enhance skills gained through my main source of employment. This led to an increase in my self-confidence as a marketing professional. I was also honoured to have been allowed to contribute to what I know will be a very successful charity that will really change the lives of women and girls in India as well as inspiring people in the UK to be the change they want to see in the world.”