Commons Legal is a not-for-profit criminal law firm that puts social justice into the heart of legal practice. They are committed to ensuring that vulnerable people are not left behind in the criminal justice system.
“The power of social media marketing can often be underestimated. It is brilliant to use my training and experience in this field to help support not-for-profit organisations increase their visibility and help them support even more people in need.”
Aggie, Link UP Volunteer
Since lockdown’s began being implemented, charities, social enterprises and community groups alike have been forced to find ways to digitally connect with beneficiaries and develop sense of community. Commons Legal were in need of support with boosting their online presence, focusing on LinkedIn.
Link UP connected Commons to Aggie, a skilled volunteer running digital marketing consultancy White Bee Digital. Aggie quickly assessed the need of Commons, agreeing LinkedIn to be the most suitable platform for the pro-bono firm and setting out a tailored strategy for developing out the organisations use of the platform; in the process setting out clear, tangible goals and how to reach them.
As a result of the support from Aggie, Commons will have a more professional presence in online spaces that really matter to the growth of the organisation. Running with extremely low overheads, the support also helped to upskill staff, boost their presence online and enable them to further reach people in need.
“Aggie helped our not-for-profit law firm develop a strategy for increasing our reach on LinkedIn. She really took the time to understand the nuances of what we want to achieve and how our company operates, and provided a strategy document which is specific and clear in its recommendations. Loads of practical tips. Would definitely recommend her to others.”