Drawing design inspiration from memorial

The Organisation – Cherry Groce Foundation

Cherry Groce Foundation was set up in 2016 in memory of Cherry Groce, a mother, wrongfully shot by the Metropolitan Police but who chose to live life to the fullest. They aim to promote justice, build communities, and reduce violence through their advocacy, education and training programmes, and trauma and mediation services.  

The Brief – Branding & Website

Cherry Groce Foundation approached us because they wanted to revamp their branding and website to maximise the value, sustainability and exposure of their work.  They wanted a new logo and brand re-design to project a cohesive and consistent message in accordance with the foundation’s principles and requirements, and go on to inform the redevelopment of their website.

The Solution – Skilled Volunteer and Designer Stuart Serjent

We had the perfect Skilled Volunteer in mind; with over 25 years’ experience solving design challenges in communications, visual identity and branding, Stuart Serjent has brought ideas to life for corporate, B2B and B2C clients across sectors as diverse as FMCG, energy, industrials, property, education and retail.  Not only that, having volunteered his skills with us previously including the design of our own Link UP logo, we knew he would give 100%.

Stuart was fully invested in helping the Foundation communicate their story through their branding, and really got a sense of the tragic and moving story behind the organisation. Determined to find the best way to honour the memory of Cherry, he looked to the Cherry Groce Memorial in Windrush Square Brixton, created as part of her legacy, as inspiration noting It’s the monument that’s going to be memorable for the people, and I wanted to reflect that in my design”.

The Result

Stuart’s commitment to the Project and the organisation meant that not only did he provide a new logo but went on to design branding materials, a new website, flyers and templates.  Volunteering to help in the process of rebranding the Cherry Groce Foundation identity has been both rewarding and enjoyable with a very positive outcome for us both.

Cherry Groce Foundation couldn’t agree more “We are delighted to have worked with a graphic designer who shared not only our vision but our passion too. We developed a good working relationship with Stuart and we now feel much better equipped because he has provided us with all the templates we could possibly need.”

Organisations are in desperate need for a diverse range of professionals

The service Link UP London provides for charities is not only commendable, but also, it is vital especially as funds are limited. Organisations are in desperate need for a diverse range of professionals in many different areas of expertise which makes a huge difference to how, as an organisation, we communicate and are viewed by our audiences.”The team at Cherry Groce Foundation

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