Transforming Communication for Pan Intercultural Arts: A Volunteer’s Impact

Link UP London brought skilled volunteer Heidi together with Mina from Pan Intercultural Arts to revamp their communication strategy. This project story demonstrates how a volunteer can offer fresh insights and support vital organisations, especially when resources are limited.

About Pan Intercultural Arts

Pan Intercultural Arts uses the arts to help bring about social change. They work with young refugees, unaccompanied minor asylum seekers, survivors of trafficking and young people at risk of entering crime. Pan’s workshops help them to cope with their past experiences and imagine their ways to more fulfilling futures.

The Project

Pan needed a Skilled Volunteer to help them develop their communications strategy. This strategy would help the organisation understand how to reach and engage with their target audiences and help their team produce a consistent channel of communication with their stakeholders. The project included reviewing their current communications materials, supporting them to identify their key messaging and audiences, and outlining a planning document for future targets and progress.

The Skilled Volunteer

Enter communications expert, Heidi Bartholomew, an enthusiastic and committed individual with lots of marketing and comms experience. Heidi proved to be the ideal candidate to work on Pan’s communication strategy. She undertook an audit and proposed innovative strategies for effective communication channels.

The Result

The result? A comprehensive communication review with actionable goals, despite tight resources. Mina from Pan Intercultural Arts expressed gratitude for Heidi’s contributions, noting the infusion of new perspectives and energy into their communication efforts.

“The skilled volunteer has brought a new pair of eyes, a different perspective and new energy into our communications programme.” says Mina

Mina commented that Heidi’s comprehensive list of ideas and suggestions for helping the charity raise its profile and improve internal communications was very useful and provided a good framework on which Mina can build.

Heidi commented: “Volunteering through Link UP is a great way to give back to your local community. I felt supported, empowered and helpful throughout my project, and it enabled me to improve my consultancy skills. I would recommend it to anyone looking to increase their network, build valuable leadership skills and make a difference.”

Heidi has suggested that Pan may need further support with ideas and actual content creation which Link UP London can hopefully help them with!

Pan hopes that improved communication will strengthen relationships with existing funders and attract new ones, enabling them to expand their projects. When both the skilled volunteer and the organisation are satisfied, it’s a definite win – another good match for Link UP’s skilled volunteering team!

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