Why B-Corps should embrace Corporate Skilled Volunteering

Transforming the global economy one volunteering event at a time

Mar 2026

March will see us square in B-Corp month, celebrating the growing movement for certified B Corporations worldwide. Among their many other commitments, certified B-Corps pledge to meet the very highest standards for social performance, transparency and accountability. Companies meet those commitments in a wide variety of different ways but when it comes to social impact, how can B-Corps ensure their employees are utilising one of their most important company assets – their people – to do good in the community?

At Link UP we’ve seen time and again how Corporate Skilled Volunteering can make a huge difference to companies at different stages of their employee engagement and social impact journeys. This holds for companies just starting out on their volunteering journeys all the way through to companies with more sophisticated programmes in place. And when it comes to companies that have passed muster through the B-Corp certification process, we believe Corporate Skilled Volunteering is a no-brainer: highly committed companies putting their people’s skills at the forefront of helping London charities do better work in their communities. That’s why here at Link UP, we’re committed to helping more London-based B-Corps discover the joys of skills-based volunteering as a component of social impact plans.

Based on what we’ve learned about the goals and motivations of many B-Corps when it comes to social impact, here’s our round-up of some of the most compelling arguments for Corporate Skilled Volunteering part of those strategies.

Why B-Corps should embrace Corporate Skilled Volunteering:

  1. B-Corps embody their values from the inside out: and Corporate Skilled Volunteering is all about putting the company’s employees’ skills and capabilities front and centre
  2. B-Corps are purpose-driven businesses, with broader social and community wellbeing woven into their DNA. Corporate Skilled Volunteering exists to enable charities to maximise their impact and do the best possible work in their communities.
  3. B-Corps are programmed to value the wellbeing and development of their staff, and skills-based volunteering has been shown to improve employee purpose, mental health, wellbeing, belonging, satisfaction and retention.
  4. Fundamentally, B-Corps believe in cross-sector collaboration and ‘impact ecosystems’. They are evangelists of the role that the corporate world plays to benefit the charitable and voluntary sectors. And skills-based volunteering is directly aligned with this cross-sector action, serving as a catalyst to harness professional skills for social good.
  5. Belonging to a concrete, certification-based framework, B-Corps believe in practicing what they preach. And skills-based volunteering is capacity-building and knowledge sharing in action, each and every volunteer/charity pairing at a time.

Our Link UP London Social Impact Solutions Corporate Skilled Volunteering programme has thrived thanks to the drive and belief of purpose-led businesses. We make high-impact skills-based volunteering easy with our structured, facilitated employee volunteering programmes, with built-in data-based impact reporting with the opportunity for deep, professional collaboration with small London charities that need help and advice most (take a moment to delve into some of this data in our Impact Report).

We welcome the opportunity to work with the London B-Corp community to bring more like-minded partners into our corporate community. Together, let’s make our contribution to the transformation of the global economy by harnessing B-Corp employees’ professional skills for social good.

Reach out to learn more: www.linkuplondon.org/corporates

By Nicolle Brooks, Head of Corporate Partnerships, Link UP London

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